1: Avoid complicated or detailed pictures
Complex images look great on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.
2: Avoid complicated themes
Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.
3: If you have an unusual name…
If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.
4: If you have a common or not so memorable name…
(Assuming you don’t wish to change it!) Bring it to life with a highly distinctive symbol or typographic treatment.
5: Brand values
Really communicate with your customers by defining your core proposition to them and ensure your logo design expresses these values clearly.
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J000000Friday08 19, 2007 at 06:08 +00:00May |
Hi there,
Very informative.
I have a doubt though – is it ok to have 2-3 different logos to be used for the same company? is yes, why – i need logical reasoning here. and if no why?
as i have read and heard, different similar logos are usually used as per the requirement. since i am not sure of this – i wanted to confirm the same.
i blog at http://sunayana18.wordpress.com/; you can leave me a comment there. thanks…!